Bell – Bell Poultry –
Task
With the opening of the market, the elimination of the respective protectionists and thus the allowance of foreign Poultry, the home market has enormous competition. Our goal therefor is to position the Swiss Poultry as the best product with ethical husbandry and that this quality is worth its price.
Solution
That one sees by using classical communication, online and POS what makes a Swiss Chicken so good. An image transfer of the well known quality of „made in Switzerland“ by using traditional attributes: „Just a little bit more swiss“ is also „just a little bit better“ (quotes in swiss german)
45% POS measures
30% Classical Advertising
25% Microsite
