Clinique – Launch Even Better –
Assignment
Multi-level online concept for launching Even Better Clinical products in Switzerland.
Solution
To encourage prospective customers to test the products over a 12-week period before they are officially launched in the shops. To invite people to test the products for four weeks and to publish reports on their experiences. To use publicity measures such as advertorials, display advertising, e-mail marketing and competitions to boost the profile of the product. Parallel integration in various social media networks. An online shopping option has been implemented for this product from the time of its market launch.
